Telling stories: the 4 ways micro-influencers build and keep their loyal audiences
By: Shahper Richter, Senior Lecturer in Digital Marketing, University of Auckland, Waipapa Taumata Rau, Alexander Richter, Professor of Information Systems, Te Herenga Waka — Victoria University of Wellington, Drew Franklin, Senior Lecturer in Marketing, University of Auckland, Waipapa Taumata Rau The rise of social media was quickly followed by the advent of the “influencer” – […]
US states are finally starting to put in place protections for the kids of family vloggers
By: Andre Martin, Assistant Professor of Marketing, University of Notre Dame Ruby Franke was once one of the most popular YouTube family vloggers, posting videos featuring her husband and six children on her channel, 8 Passengers, that racked up over 1 billion views. In some, she chronicled their family vacations and family activities, such as […]