AI will soon be able to audit all published research – what will that mean for public trust in science?
By: Alexander Kaurov, PhD Candidate in Science and Society, Te Herenga Waka — Victoria University of Wellington, Naomi Oreskes, Professor of the History of Science, Harvard University Self-correction is fundamental to science. One of its most important forms is peer review, when anonymous experts scrutinise research before it is published. This helps safeguard the accuracy of […]
Telling stories: the 4 ways micro-influencers build and keep their loyal audiences
By: Shahper Richter, Senior Lecturer in Digital Marketing, University of Auckland, Waipapa Taumata Rau, Alexander Richter, Professor of Information Systems, Te Herenga Waka — Victoria University of Wellington, Drew Franklin, Senior Lecturer in Marketing, University of Auckland, Waipapa Taumata Rau The rise of social media was quickly followed by the advent of the “influencer” – […]