We analyzed racial justice statements from the 500 largest US companies and found that DEI officials really did have an influence
By: Donald T. Tomaskovic-Devey, Professor of Sociology and Director of the Center for Employment Equity, UMass Amherst Jorge Quesada Velazco, Ph.D. in Economics, UMass Amherst Kevin L. Young, Professor of Economics, UMass Amherst In 2020, American businesses responded to an unprecedented wave of racial justice protests with an equally unprecedented surge in corporate commitments. Even as President Donald […]
Identifying brands as Black-owned can pay off for businesses
By: Michael Walschots, Postdoctoral Fellow, Johannes Gutenberg University of Mainz Labeling businesses as Black-owned can significantly boost their sales, we found in a recent study. In June 2020, the business-review website Yelp introduced a feature allowing consumers to search for Black-owned restaurants. As professors who study digitization, inequality and the economics of technology, we were interested in understanding its […]
Understanding the backlash against corporate DEI — and how to move forward
By: Camellia Bryan, Assistant Professor, Organizational Behaviour and Human Resources Division, Sauder School of Business, University of British Columbia and Brent John Lyons, York Research Chair in Stigmatization & Social Identity, Associate Professor of Organization Studies, York University, Canada United States President Donald Trump recently issued an executive order to end federal diversity, equity and inclusion […]